sign up


Published : 05/Jul/2017

It's just over 5 months until the greatest pantomine of all arrives at Theatre Severn and Snow White and the Severn Dwarfs has already broken box office records selling over half of it's ticket allocation! In preparation for the biggest time of the year for us, we've caught up with Evolution producer Emily Wood to find out how the show is shaping up and a little in-sight in to behind the scenes of Evolution Pantomine headquarters! 


The sun is shining, it’s the middle of Summer and so of course we’re discussing this years production of Snow White and the Seven Dwarfs at Theatre Severn, Shrewsbury!

Paul Hendy and Emily Wood

Many people are surprised to hear that panto preparation is a year round endeavour. With eight shows in production and a further seven sets going out to hire, panto really is 365 days a year for us all at Evolution Productions. 

At this point in pre-production we have cast the majority of the principal roles, held photoshoots and our artwork is underway. Most of the designs are finalised and the sets, props and costumes department are furiously labouring over the 15 sets and 1500 costumes that will leave the store in just a few months. Hidden in the depths of the Kent countryside the store is a magical place full of everything from a giant Octopus to the Seven Dwarf’s cottage, as you can imagine the team’s to-do list is rather eclectic, bizarre….and very very long!

Painting scenery

It’s a busy time in our office as press launches are being organised - usually a very hot Summer’s day for our casts in full costume and make up! We’re talking to agents in preparation for auditioning further principal roles, dancers and of course there are the juvenile ensemble auditions to arrange. 

As ever I’m busy with accounts and have many, many spreadsheets on the go! They’re certainly ‘showbiz’ spreadsheets with some rather peculiar entries (I could tell you exactly how much we spend on Dames’ rather large bras!) but it’s the only slightly more conventional side to running our business. 

Evolution office

I really love this part of the year, everything is being pulled together and it’s all very exciting. We can also afford ourselves a little more serenity as our major deadlines feel comfortably far off…….however I very much doubt you’ll hear me saying the same thing in a few weeks time!

SNOW WHITE AND THE SEVEN DWARFS opens at Theatre Severn on Wednesday 29 November and runs until Sunday 7 January. Early booking recommended.